DISCOVER

With Love, Be Blessed.

Embodying Emotion and Blessing Culture

The brand name ZHUFU (竹浮) echoes the Mandarin word for “blessing” (祝福), emphasising the philosophy of carrying blessings through the art of fragrance. Each scent becomes a vessel for heartfelt emotions and well-wishes.

Sustainable Design

ZHUFU emphasises sustainability and inclusivity in its packaging by using FSC-certified paper components and structured paper linings to eliminate EVA foam and plastic. Metal parts are recycled and remanufactured to reduce waste. Accessibility is also enhanced with Braille added on nearly all products. They also incorporate product manuals which can be detached as fragrance cards or postcards, showcasing the brand's commitment to eco-friendliness, innovation, and inclusivity.

The Stand Outs

The Bottle

The fragrance bottle draws inspiration from the graceful form of bamboo, with the character 福 (blessing) engraved on its base, symbolising prosperity and goodwill.