ABOUT US

A sanctuary for the senses — where each visit is a journey of discovery, transformation, and serene renewal through our curation of niche brands and unique products.

Do you ever feel like life moves fast—but your soul doesn’t.
You crave depth, but the world rewards speed. You want to feel more, yet distractions leave you numb.
Even luxury feels hollow when it’s all surface, no substance.

Did you know scent is the last unbroken tether to memory, meaning, and the self. But most fragrances? They’re noise.
They shout when they should whisper.
They decorate when they should awaken.

This is Why baroma Exists

Pronounced ba-roma—from Greek words, “barys” (deep, rich) + “aroma” (scent, spice).

We exist for those who refuse to let life fade into the background.

baroma is the antidote to:

  • Emotional shallowness – Our fragrances don’t just smell rich; they feel like a return to yourself.
  • Forgettable luxury – No generic florals or synthetic sweetness. Only rare, soul-stirring scents that linger like a story you can’t forget.
  • The tyranny of busyness – Each bottle is an invitation: Slow down. Breathe. Let the moment matter.

Who We Are

We are memory keepers. Slow-living rebels. Hunters of the sublime. We scour the world for scents that don’t just smell good—they do something:

  • A spice that pulls you back to your childhood kitchen with your mother.
  • A wood so deep it quiets your mind.
  • A citrus that tastes like joy, sharp and sudden.

This is fragrance as time travel, therapy, and quiet defiance against a world that asks you to skim the surface.

What We Do

We rescue you from the mundane by curating high-quality, artisanal fragrances that:

  • Anchor you – No more autopilot living. One breath, and you’re here, not just somewhere.
  • Speak for you – Wear a scent that says what words can’t.
  • Last longer than the moment – Not just on skin, but in memory.

baroma is for you if:

We rescue you from the mundane by curating high-quality, artisanal fragrances that:

  • You want meaning, not a logo.
  • You crave ritual, not escape.
  • You’re ready to feel time, not just lose it.

Our Philosophy

We believe in the power of the five senses to transform lives.
Our philosophy is centred around three core principles -

We believe in the power of the five senses to transform lives. Our philosophy is centred around three core principles -

Our Impact

We believe in purpose beyond ourselves.

We believe in the power of the five senses to transform lives. Our philosophy is centred around three core principles -

ZHUFU

  • Emphasises sustainability and inclusivity in its packaging by using FSC-certified paper components and structured paper linings to eliminate EVA foam and plastic.
  • Metal parts are recycled and remanufactured to reduce waste.
  • Accessibility is also enhanced with Braille added on nearly all product packaging.
  • Incorporated product manuals which can be detached as fragrance cards or postcards to encourage reuse and recycle.

EBERS PAPYRUS

  • Uses minimal packaging and eco-friendly recycled materials to reduce plastic pollution and lessen the burden on the environment.

ROUGH & RAW CO.

  • Environmentally friendly materials is prioritised in the packaging, minimising plastic use to help protect the planet.
  • Adopted the small-batch candle-making process guaranteeing quality, standards and reduces unnecessary wastes.