DISCOVER
Blessings Bring Forth All Things to Nurture the Body and Mind.
About XIANG
Founded in 2024, XIANG uses traditional Chinese incense as a medium, to create a modern, nature-inspired wellness lifestyle. The brand name combines "禧," meaning joy and good fortune, and "象," symbolising a elephant-like gentle pace that allows individuals to pause amidst daily life, focusing on self-care and healing.
Their Inspiration
XIANG draws inspiration from Eastern fragrances, giving tradition a modern reinterpretation, encouraging individuals to rediscover the joy in everyday moments. The concept of "洗相" reflects the idea of detoxing the body and mind, emphasising a holistic approach to wellness that is rooted in ancient Chinese culture.
Reviving Traditional Chinese Incense Culture
By reviving traditional Chinese incense culture which focuses on a holistic health and enriching experience, the brand offers customers a fresh, natural lifestyle imbued with ritual significance. Combining the physical, spiritual, aesthetic aspects with natural herbs and Chinese culture provides a tranquil experience in contemporary living.
Modernising Eastern Fragrances
XIANG uses traditional incense-making methods to create fragrances that align with modern olfactory preferences and lifestyles. The use of natural aromatic materials and extracts eliminates the smokiness of ancient incense while preserving the aroma of nature. Through mindful breathing, these familiar scents facilitate a return to nature, fostering a sense of inner peace and comfort.
The Spirit of "Jili"
Grounded in the concept of "Jili," XIANG embraces traditional Eastern etiquette and celebrates this through carefully curated gift packaging. These gift sets cater to both festive and everyday ceremonial needs, expressing depth, emotion, and beauty. The brand emphasises the importance of ritual, embodying a persona that is both sincere and true to its essence.
The Stand Outs
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Osmanthus Scented Incense Stick
US$ 46.00At dawn, the blue lotus unravels in a fragrant breeze, its pure face bowed low. Warmth chases away the chill, wrapping the senses in a gentle […]
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White Jade Gift Set
US$ 58.00At dawn, a gentle breeze unfurls the blue lotus buds, whispering to the White Jade Gift . Half-concealed beauty graces the banks, where orchids and irises […]
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Evening Incense Stick
US$ 37.00A tranquil embrace surrounds you, a gentle calm that soothes the mind. Sweet whispers dance within, nurturing the heart and lifting the spirit. Warmth glows softly, […]
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Morning Incense Stick
US$ 37.00A bright, refreshing breeze sweeps away the morning’s haze, awakening the senses. In the cool embrace of dawn, a tantalizing freshness dances lightly, whispering of new […]
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Moonlit Incense Stick Gift Set
US$ 487.00As the moon swells, joy dances in the heart, Incense whispers secrets of the seasons’ art. In quiet reverie by the glowing flame, Time flows softly, […]
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All Day Incense Stick Set
US$ 72.00In morning’s light, joy awakens the soul, While fragrant whispers guide the ebb and flow. Dawn’s embrace, clarity’s breath, And shadows of solace cradle the heart. […]
