DISCOVER

For The Untameable Souls

About NUWILDS

Founded in 2019 in Shanghai, NUWILDS is an independent fragrance brand, drawing inspiration from nature, history, and art, with the aim to create powerful and uniquely styled fragrance products that recall cherished memories through scent. The logo features an eight-pointed design inspired by an atomic nucleus, symbolising the energy that flows in nature.

Their Inspiration

NUWILDS takes inspiration from childhood scenes and memories, resulting in soft, nature-infused fragrances with an Eastern element. The brand seeks to evoke a retro and untamed character full of energy and spirit whilst exploring the "sensibility" in life and art through fragrance and presenting new possibilities for perspectives and aesthetics.

Core Design Philosophy

NUWILDS's product design is heavily centered around original concepts and visual extensions, valuing simplicity and strength, ensuring a continuous evolution within its internal system while still conveying a unique and lasting aesthetic.

Commitment to Safety and Quality

All NUWILDS products are SGS certified and produced using materials of the same quality as well-known luxury brands. Through collaborating with local and international fragrance groups, the quality is ensured. In addition, all products use 100% imported natural soy wax and beeswax along with eco-friendly stabilisers imported from Japan.

Signature Fragrance Recognition

Michelia Alba Eau de Parfum features a unique note that exudes a dreamy and delicate orchid aroma, which creates a fresh and elegant ambience. Thus it has received the Gold Award for "Most Popular Women's Fragrance" at the 2024 Golden Osmanthus Awards, distinguishing its influence and quality in the fragrance market.

The Stand Outs

MEET THE PERFUMERS

Dominique Ropion

Ropion's creations are celebrated for their precise olfactory balance and impeccable composition. As a bold perfectionist, he embraces risks to craft masterpieces that distinguish themselves in the industry. His perfumes resemble architectural marvels, blending bold, potent ingredients with carefully calibrated, subtle notes, resulting in compositions that stand solidly on their own.

A renowned French master perfumer born in Paris in 1955, who studied at the Roure Bertrand Dupont school in Grasse and began his career at Roure Bertrand laboratories. He has worked with various well-known prestigious brands and became a part of International Flavors & Fragrances Inc. in 2000. Recognized with numerous awards, including the Chevalier de l’Ordre des Arts et des Lettres(2012) and title of Mater Perfumer(2018), Ropion's dedication and artistry have solidified his status as one of the fragrance industry's most esteemed figures.

Frank Voelkl

A contemporary adventurer with over 20 years of experience in the fragrance industry, Frank draws inspiration from his travels to French Polynesia, describing the islands as filled with the purest scents of nature. He believes in crafting fragrances that connect with the soul and evoke profound emotions, aiming to elicit 'pure, unadulterated happiness.' His experience spans across various prestigious brands, reflecting his dedication to creating emotionally resonant scents inspired by nature and exploration.

Born in Germany, he developed a keen sense of smell influenced by the barnyard odours and fresh rain at his uncle's farm. After spending formative years in France and the Netherlands, he was inspired by his mother’s rich chypre fragrances and the bold scents of the 80s, which sparked his interest in a perfumery career. He studied at ISIPCA in France, where he created his first fragrance, a tribute to his Tahitian wife. He is currently a Senior Perfumer at Firmenich.

Olivier Cresp

A legendary French perfumer, widely recognised as one of the most influential figures in the fragrance industry. As a food lover with an appreciation for all things refined, and his perfumes are thoughtfully designed, meticulously crafted, and timeless. Known for his exceptional creativity and mentorship of new talent, he seeks powerful and unique concepts that leave a lasting impression, solidifying his reputation as a true legend in the world of fragrance.

Born in Grasse, the heart of French perfumery, he grew up in a family deeply rooted in fragrance, with a great-grandfather who cultivated roses and jasmine and a grandfather who traded natural ingredients. Spending hours in flower fields with his father, he developed a keen olfactory memory and artistic sensibility. He began his career in Firmenich in 1992, quickly establishing himself as an innovative perfumer, having received numerous awards, including Master Perfumer in 2006 and Perfumer of the Year in 2007, and he founded his family brand in 2018.

Ane Anyo

Travel is a deep source of inspiration for Ane, particularly her fascination with Japan, which enchants her with its culture, gastronomy, and art. Her strong interests in painting, fashion, dance, fabrics, and colours frequently inform her perfume creations. To her, perfumery enables her to express her aesthetic sensibility and personality while exploring new horizons in the world around her.

Based in Paris, France, Ane has a multicultural background that shapes her creative approach to perfumery. Growing up in Bilbao, Spain, she later studied in the United Kingdom before working in France, allowing her to draw inspiration from diverse sources. Initially a pharmacy student, Ane discovered her passion for perfumery after being inspired by a newspaper article about master perfumer Alberto Morillas. She then pursued an MBA in perfume and fashion management, followed by studies at the Grasse Institute of Perfumery.

Nicolas Beaulieu

Beaulieu’s developed a deep appreciation for natural ingredients and their harvesting processes was developed after joining Laboratories Monique Remy(LMR) which led to his unique approach to perfume creation. Driven by his love for nature and oenology, he is always exploring new, raw and synthetic materials that promise a wealth of fragrant possibilities.

Growing up in a home with a large garden, he was surrounded by the fragrances of nature and the melodies of opera. His olfactory memories are filled with the enveloping scent of his grandmother's house. Although he initially aspired to become an archaeologist, his path shifted when he learned about ISIPCA, the prestigious French school of perfumery and has now become a renowned perfumer at International Flavors & Fragrances(IFF)

Florian Gallo

As a true millennial, Florian embraces new technologies and artificial intelligence as tools to enhance his creative process. His passion for discovery and exploration, his innovative approach in perfumery, his dedication and his constant hunt for new ideas has made him a rising start in the world of perfumery.

Raised in Paris by scientist parents, he was set up for a path in engineering. However, his shared passion of cooking with his mother has developed a creative curiosity within him. Which coupled by his determination to enter the perfume industry, he eventually was admitted into ISIPICA in 2012 and later the Robertet school in Grasse. In 2019, he was honored with the International Perfumer-Creator award from the Société Française des Parfumeurs for a tobacco-themed composition, reflecting his belief that sensitivity to emotions and raw materials is a strength that enriches his artistry.

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