DISCOVER
Bold Reflections of Art and Memory.
About SG79|STHLM
SG79|STHLM was founded in 2015, in Stockholm, Sibyllegatan 79. Each fragrance reflects personal taste, interpretations, and memories, much like fine art photography. The collection is regularly updated, inviting individuals to discover their personal favourites.
Their Inspiration
The brand draws inspiration from renowned photographer Dawid’s work, believing finely crafted perfumes can create an artistic space for interpretation. By collaborating with Givaudan and Mane, each fragrance reflects a photograph through carefully balanced notes, bridging sensory experiences and allowing for unique personal associations.
Double Sensory Connection
SG79|STHLM's fragrances bridge two sensory experiences based on their belief that a fragrance can conjure vivid images in minds just as a photo can evoke the memory of a scent. Each individual's interpretation may differ, which allows for intimate, personal connections to each concoction.
Collaboration with Renowned Perfume Houses
The SG79|STHLM fragrances are crafted in collaboration with Givaudan and Mane, two prestigious perfume houses in France, ensuring exceptional quality and artistry.
Embodying Stockholm's Essence
To capture Stockholm city’s dramatic contrasts between sturdy stone buildings with bright facade colours, the fragrances are composed of elements that contrast and harmonise with each other. Flowers and other plants have always been present when perfumes are created, and they are also a key ingredient in the images here.