Hamid Merati-Kashani is a renowned perfumer at Firmenich, with roots in Germany and Iran. Growing up in Isfahan, surrounded by rose fields, sparked his passion for perfumery. He prides himself on being "Iranian in education and German in organisation," and his upbringing influences his collaborative approach to work. Dedicated to his clients, he embodies Firmenich's motto "think client" and believes in sharing knowledge and giving back to the community.

Hamid's global career includes collaborations with prestigious brands like Carolina Herrera, Jean Paul Gaultier, and Yves Saint Laurent. He is particularly inspired by the Middle East's unique olfactive culture, stating, "the customer teaches me!" His successful fragrances, such as Parfums de Marly Layton and Pegasus, reflect his commitment to creating memorable scents. Hamid views his clients as his roadmap, continuously learning from them while striving to craft unique fragrances.